These days, keyword research is an important skill for all the digital marketers not only to get a good KW list, but some smart content marketers use this KW research to find out what category/niche they should write about.
Niche KW are keywords that focus on a particular industry. They are long-tail keywords (contain three or more words) that have a lower search volume, but they drive more traffic to your blog or website. Just before you get started you need to choose your category. Implementing long-tail keywords in a proper strategy helps you to rank high, attract the targeted audience.
Identifying the right long-tail keywords
The simplest way of finding a KW is just going to the Google Keyword Planner, a tool available for free to everyone for using this tool all you need is a google account. This Google KW Planner will provide various ideas and traffic estimates. However, you will need some different tips and tricks to fight with your competitors in your niche. So here are some:
Wikipedia
Wikipedia is the leading page on Google results, check this out. I entered “travel” on Wikipedia.Here a table of contents shows various related terms which you can use according to your requirements.It’s just one part, the long, detailed article on the topic has many related terms and most of them allied to additional resources. For instance, I clicked “Travel safety” and many related ideas came flying at me.
Forums can Help You
When your aim is to get into the mind of your customers and get insights on the topics that are being discussed in your category, forums can be very informative.I did a search for “travel +forums” and selected the listing, “Family Travel –
The Nomadic Network.” The forum site presented 4,422 threads.Some forums are sectioned into a long list of niche markets. Each of them within the niche includes a ton of threads that will help you in finding long-tail ideas.
Start Typing in Google
Search engines try to give you results based on user history. As you see here, “home remodeling” invoked a plethora of related ideas.After you complete your search, don’t forget to scroll to the bottom of the page because there you’ll find an additional, list of suggested keywords.
How-to Websites are Keywords Center
Websites like eHow and wikiHow can be great keyword center. Long-tail keywords rank high here with highly targeted content. As I simply searched “travel ideas” on eHow below I have given a small sample for the result I got.Sometimes it’s possible, domain or page with minimal domain authority helps you rank on the first page if you have superior content.
Q&A websites
Q&A sites are commonly used to discover fresh information on many subjects. The functioning is almost like search engines – they return results on a query – but Q&A sites help users find answers to their questions and ask questions just like forum websites. Below are some Q&A sites:
- Quora
- Yahoo Answers
- com
On Quora, I searched for “best places to travel in USA” and found a question about “best places” among a very lengthy list of questions. In Q&A sites answers to provide helpful hints.
Ubersuggest is a fabulous Option
Ubersuggestis a free tool that help you find a massive list of KW’s for just about any word or phrase you enter. I tried “travel ideas.”Don’t let your keyword research come to a dead stop. Successful research needs constant monitoring, use the above tricks to find the best keywords for you. Happy hunting guys :)..
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